Adobe Target vs Visual Website Optimizer: What are the differences?

Developers describe Adobe Target as "Test and optimize digital experiences". A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences. On the other hand, Visual Website Optimizer is detailed as "A/B Testing with In-Built Heatmaps". Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

Adobe Target and Visual Website Optimizer can be categorized as "A/B Testing Analytics" tools.

Some of the features offered by Adobe Target are:

• Website optimization
• Single-page app optimization
• Mobile optimization

On the other hand, Visual Website Optimizer provides the following key features:

• A/B testing
• Multivariate testing
• Geo and Behavioral targeting