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Amazon SES vs Apostle.io: What are the differences?
Amazon SES: Bulk and transactional email-sending service. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2; Apostle.io: Preview, Update, Analyze and Test your transactional email all in one place. Transactional emails are the forgotten step child of internet marketers. Apostle.io empowers marketers to manage transactional emails themselves, as they would their list based campaigns. Preview, Update, Analyse and Test your transactional email all in one place.
Amazon SES and Apostle.io can be categorized as "Transactional Email" tools.
Some of the features offered by Amazon SES are:
- Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.
- Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.
- Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
On the other hand, Apostle.io provides the following key features:
- Preview and Update transactional emails live in your browser
- AB Test transactional emails
- Integrate with Sendgrid, Mandrill, Mailgun, Amazon SES and more
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
Pros of Amazon SES
- Reliable102
- Cheap96
- Integrates with other aws services57
- Easy setup52
- Trackable18
- Easy rails setup2
Pros of Apostle.io
- Outsources handlebars template interpolation1
- Integrates with mailgun, sendgrid, mandrill, smtp1
- Easy setup1
- Rails, ruby, python, php, javascript, curl1
- Analytics1
- Awesome1
- Great editor with handlebars1
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What is Amazon SES?
What is Apostle.io?
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