As a startup, we need the maximum flexibility and the ability to reach our customers in a more suitable way. So a hybrid application approach is the best because it allows you to develop a cross-platform application in a unique codebase. The choice behind Ionic is Angular, I think that angular is the best framework to develop a complex application that needs a lot of service interaction, its modularity forces you (the developer) to write the code in the correct way, so it can be maintainable and reusable.