MailChimp vs Sailthru: What are the differences?

Introduction

MailChimp and Sailthru are both customer engagement platforms that offer email marketing services, but they differ in several key aspects. Here are the key differences between MailChimp and Sailthru:

1. Pricing Models: MailChimp's pricing structure is based on the number of subscribers, while Sailthru's pricing is based on the number of unique user profiles. This means that MailChimp may be more cost-effective for businesses with a large number of subscribers, whereas Sailthru may be a better choice for companies with a smaller customer base but high engagement rates.

2. Personalization Capabilities: Sailthru excels in providing highly personalized experiences by leveraging data such as user behavior and preferences. It offers powerful segmentation and targeting tools that allow businesses to tailor their messaging and content to individual customers. MailChimp also provides some personalization features, but they are not as extensive as Sailthru's capabilities.

3. A/B Testing: MailChimp offers A/B testing functionality, allowing businesses to test different variations of their email campaigns and determine which performs better. In contrast, Sailthru does not offer built-in A/B testing functionality, making it less suitable for businesses that heavily rely on this feature for optimization and conversion rate improvement.

4. Email Templates and Design: MailChimp provides a wide variety of professionally designed email templates that can be easily customized, making it easier for businesses to create visually appealing emails. Sailthru, on the other hand, does not offer as many pre-built templates and requires more expertise in HTML and CSS to design customized email templates.

5. API and Integrations: While both MailChimp and Sailthru offer robust APIs for integration with other platforms, MailChimp has a larger ecosystem of third-party integrations and plugins available. This makes it more versatile and allows businesses to connect their email campaigns with a wide range of other tools and systems.

6. Ease of Use: MailChimp is known for its user-friendly interface and intuitive email campaign creation process, making it a popular choice for beginners. Sailthru, on the other hand, may have a steeper learning curve and require some technical expertise to fully utilize its features.

In summary, MailChimp offers a more affordable pricing structure, a wide selection of email templates, and a user-friendly interface. Sailthru, on the other hand, excels in personalization capabilities, provides powerful segmentation tools, and offers more advanced data-driven features.